What is it?

Club Pilates is a fitness franchise that specializes in offering comprehensive Pilates classes to individuals of all skill levels. Established in 2007, it has since become one of the largest Pilates studio chains in the United States. Club Pilates emphasizes full-body workouts that incorporate modern equipment and techniques, helping members improve their strength, flexibility, and balance through a holistic approach to physical fitness.

How much does it cost to open?

The initial investment for Club Pilates can range from $220,295 to $310,745, depending on factors such as location and studio size. This investment includes the franchise fee, equipment costs, build-out expenses, and initial marketing efforts, providing a turnkey solution for starting your own Club Pilates studio.

How does this business make money?

The Experience
  • The fastest, most effective full-body workout including a series of low- impact, high intensity movements that are designed to strengthen and tone your body in ways that no other technique can.
  • Wide array of class offerings allowing more ways to crush your goals.
The Membership Based Structure
  • Flexible membership terms allowing clients to customize their
  • Membership to their daily life

How do you run this business?

  • A Club Pilates is a brick and mortar business that is usually located in a shopping center that is convenient to get to and has parking
  • Suggest size of space is 1500 SF or larger
  • 1 full time general manager that grows the revenue of the business through membership sales and other day to day operational tasks
  • Part time instructors that are paid every time they teach a class
  • Part time front desk employees

How does the franchise support you?

As a Club Pilates studio owner, you will run a local business that is backed by a strong national brand. The experts at Club Pilates offer guidance in real estate, construction & design, training, marketing and consulting. Throughout the opening process and beyond, they are there to help.

Support from the very beginning
  • Site selection and real estate assistance
  • Studio construction management
  • Initial owner training
  • Initial GM Training
  • Teacher training
  • Business and Sales Training Provided on on-going basis
Support once the business is open
  • Operation support calls to track business progress
  • Field Support Visits
  • Marketing Support
  • Continued Education for Instructors and Sales Team
  • Apparel and Retail Merchandising Support

How are current locations doing?

According to Club Pilates Item 19 the average Club Pilates location does around $60k+ in revenue per month. If you would like to look at a more detailed item 19 of average revenues of Club Pilates locations or what the top performing locations do we can review on a complimentary call.

Club Pilates has more detailed financials in their item 19 in their franchise disclosure document (FDD).

What do you do as an owner?

A person who should own a Club Pilates franchise is someone who is passionate about health, wellness, and community building. This investment would be ideal for individuals with strong leadership skills, who can effectively hire, train, and hold their team accountable to maintain the high-quality experience Club Pilates is known for.

Being committed to offering transformative workouts that yield noticeable results, they should be ready to actively engage in marketing and sales activities to grow the membership base and revenue. As a Club Pilates owner, they will have the opportunity to build a thriving business that not only generates strong returns but also positively impacts the well-being of their community.



Brand Maturity






Initial Investment




Why this brand instead of others?

Club Pilates presents a compelling franchise opportunity due to its relatively low initial investment, making it accessible for many entrepreneurs. The franchise boasts a strong network, providing robust support and a sense of community for franchisees. Additionally, Club Pilates franchises have demonstrated high average revenues across the network, indicating a profitable business model. Lastly, the brand has cultivated a loyal membership base, ensuring a steady stream of revenue and potential for growth.