What is it?

GameDay Men's Health is a healthcare franchise focused on providing specialized medical services for men. They primarily offer treatments and solutions targeting men's health issues, including testosterone replacement therapy, treatments for erectile dysfunction, and other wellness services tailored to men's health needs. The franchise emphasizes a personalized and confidential approach, aiming to improve overall quality of life and health for men through targeted therapies and medical care.

How much does it cost to open?

The cost to open a GameDay Men's Health franchise ranges from $224,325 to $389,292. This investment addresses various critical aspects essential for the successful startup and operation of the franchise. It includes the franchise fee, which is the initial cost for acquiring the rights to the franchise, as well as comprehensive training programs for staff and management. Additionally, the cost covers all necessary medical and office equipment. Lease expenses for the franchise's physical location, build-out costs for customizing the clinic to meet GameDay's specific requirements, and marketing expenses to effectively promote the new franchise are also included. Moreover, a portion of this investment is allocated as working capital to manage the initial operational expenses of the business. GameDay Men's Health franchise might offer financing options, such as through the SBA (Small Business Administration) or alternative non-traditional loan sources, to help cover these costs.

How does this business make money?

GameDay Men's Health operates on a recurring revenue business model, emphasizing the need for continuous monitoring and testosterone management for its clients. Their approach is encapsulated in the "Gameday 3-Step Signature Process":

Discover Your T-Levels: The first step involves a free testosterone test offered at any Gameday clinic. This quick test, with results ready in 15 minutes, determines if a client is testosterone-deficient, serving as the basis for further treatment plans.

Create a Game Plan: Once testosterone levels are assessed, clients meet with licensed providers to develop a personalized men’s wellness program. This plan is tailored to each individual's health needs and goals, ensuring that patients who qualify for treatment receive the most appropriate care.

Begin Treatment: GameDay's nationwide clinics facilitate fast and regular weekly appointments, focusing on delivering effective results. Many patients experience noticeable improvements in energy levels, libido, and overall mood within just a month of starting treatment.

This model, by focusing on the initial assessment followed by personalized, ongoing treatment, ensures a steady stream of revenue. Regular appointments and the necessity of continual treatment for optimal health outcomes underline the recurring nature of the revenue stream. This approach not only caters to the immediate health needs of their clients but also fosters long-term relationships and continuous engagement with the clinic's services.

How do you run this business?

GameDay Men's Health employs a structured staffing model that includes a blend of managerial, administrative, and medical roles. This model is designed to ensure efficient operation and high-quality patient care. The key positions in their staffing model are:

Owner-Operator or General Manager: This role is responsible for the overall management and leadership of the clinic, overseeing daily operations and strategic planning.

Receptionist: The receptionist handles front-office tasks, including greeting patients, managing appointments, and handling administrative duties.

Medical Assistants (MAs): Two medical assistants are employed to support clinical operations. Their responsibilities include assisting with medical procedures, patient care, and other clinical tasks.

Provider: This role can be filled by either a Nurse Practitioner (NP) or a Physician Assistant (PA). They are responsible for providing direct patient care, including diagnosis, treatment, and managing patient treatment plans.

Medical Director: The medical director, who is involved for about 5-10 hours per month, oversees the medical aspects of the clinic. This role is crucial for maintaining the quality of medical services and ensuring compliance with healthcare regulations.

This staffing structure allows GameDay Men's Health clinics to operate efficiently, providing focused and specialized care to their patients, with each role playing a vital part in the overall function and success of the clinic.

How does the franchise support you?

GameDay Men's Health offers comprehensive support to its franchisees in various key areas, ensuring the successful establishment and operation of each franchise. This support system includes:

Site Selection: Assistance in choosing the ideal location for the franchise, considering factors like demographics, visibility, and accessibility to maximize patient reach and clinic efficiency.

Training and Store Opening: Providing extensive training for franchisees and their staff, covering all aspects of running the clinic, from medical operations to customer service. This also includes support during the initial store opening phase.

Purchasing: Guidance and assistance in procuring necessary equipment and supplies, often leveraging group buying power to secure competitive pricing.

On-site Field Operations: Regular on-site support to ensure that the franchise is operating in line with GameDay's standards and practices.

Innovative Marketing Programs: Access to proven marketing strategies and materials to effectively attract and retain patients, enhancing the clinic’s visibility and growth potential.

Annual Conferences and Seminars: Opportunities for franchisees to participate in annual gatherings, providing a platform for learning, sharing experiences, and networking with other franchisees.

Technology Systems and Support: Provision of advanced technology solutions for clinic operations, including patient management systems, and ongoing support to ensure smooth functioning.

Ongoing Franchisee Support: Continuous assistance in various areas of operation, ensuring that franchisees have the resources and guidance needed for sustained success.

This multifaceted support structure is designed to equip franchisees with the tools, knowledge, and resources necessary to operate a successful GameDay Men's Health franchise.

How are current locations doing?

GameDay Men's Health, as a relatively new franchise offering, currently lacks extensive data on its franchisee performance. However, they have provided financial details from their affiliate locations in their Item 19 disclosures. This information offers a glimpse into the potential financial performance of their franchises:

Top Affiliate Location: The highest-performing affiliate location reported a Gross Revenue of $2.5 million and Adjusted Earnings of $962K.
Average Affiliate Location: On average, affiliate locations have reported a Gross Revenue of $1.8 million and Adjusted Earnings of $627K.

These figures indicate strong financial performance for the affiliate locations of GameDay Men's Health. It's expected that more comprehensive data regarding the performance of the franchise locations will be included in the next version of their Franchise Disclosure Document (FDD) next year. This upcoming data will provide a clearer picture of the financial prospects for future franchisees.

What do you do as an owner?

GameDay Men's Health is seeking franchisees who align with specific criteria that reflect their brand values and operational needs. The ideal franchisee profile includes:

Ownership Model: Suitable for both semi-absentee owners and owner-operators, providing flexibility in how the franchise is managed.

Passionate Entrepreneurs: Ideal candidates should have a strong passion for health and fitness and a desire to help others achieve their best health and wellness.

Goal-Oriented: Candidates should be driven to meet and exceed set goals and key performance indicators (KPIs), demonstrating a commitment to the success of their franchise.

Strong People Skills: Effective communication and interpersonal skills are essential, as the business involves regular interaction with clients and staff.

No Medical Background Required: Candidates are not required to have medical experience, licensure, or qualifications, making the franchise accessible to a broader range of entrepreneurs.

Financial Requirements: Prospective franchisees should have a minimum of $200,000 in liquid capital and a net worth of at least $450,000.

This profile outlines the key attributes and financial capabilities that GameDay Men's Health looks for in franchisees to ensure the successful operation and growth of their franchises.



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Why this brand instead of others?

Choosing GameDay Men's Health as a franchise option offers several compelling advantages in the burgeoning health and wellness sector, particularly in men's health. Here are the key reasons why this brand stands out:

Growing Market Demand: There is an increasing demand for men's health services, especially among men over 40 who are actively seeking ways to improve their appearance and feel better. GameDay Men's Health taps into this growing market with a focus on testosterone therapy and men's wellness, addressing a significant and expanding demographic.

Strong Unit Financials: The financial performance of GameDay's affiliate locations, with high gross revenue and adjusted earnings, indicates robust unit economics. This suggests a strong potential for profitability and financial success for franchisees.

Simple, Recurring Revenue Model: The business model of GameDay Men's Health is built around recurring revenue streams. Since many men require ongoing testosterone treatments and regular health monitoring, clients often become lifelong customers, ensuring a steady, predictable income for the franchise.

Quick to Launch: Unlike some franchises that require expensive real estate or extensive buildouts, GameDay Men's Health clinics can be launched relatively quickly. The lower requirement for complex facilities or elaborate setups reduces initial investment and speeds up the time to market, allowing franchisees to start generating revenue sooner.

Long-term Customer Relationships: The nature of testosterone therapy means that once customers start their treatment, they are likely to continue it indefinitely. This creates long-term customer relationships, providing a stable and enduring client base for the business.

In summary, GameDay Men's Health offers a unique opportunity in the franchise landscape. With its focus on a growing demographic, strong financial potential, a straightforward and sustainable revenue model, quicker setup, and enduring customer relationships, it presents a compelling case for entrepreneurs looking to invest in the health and wellness sector.