What is it?

Toastique offers a unique franchise opportunity in the fast-growing gourmet toast and juice bar industry. This health-focused brand stands out for its menu featuring high-quality, nutritious ingredients with a variety of customizable options. Franchisees benefit from a business model that emphasizes fresh, wholesome food in a fast-casual setting. With its appealing and trendy concept, Toastique provides comprehensive support and training, making it an attractive option for entrepreneurs passionate about health and wellness. The franchise appeals to a broad customer base seeking quick, healthy eating options, positioning franchisees for potential success in the dynamic food and beverage sector.

How much does it cost to open?

Toastique offers a relatively low initial investment for a restaurant concept, starting at just $367,570. This is significantly lower than the typical range for restaurant startups, which often falls between $500,000 and $2,000,000. The affordability of Toastique's initial investment can be attributed to its simple business model and low overhead costs. According to their Franchise Disclosure Document, the range of initial investment for a Toastique franchise varies from $367,570 to $695,975, making it an accessible option for entrepreneurs looking to enter the restaurant industry with a health-focused concept.

How does this business make money?

Toastique's business model is centered around a compact and efficient design, which eliminates the need for heavy cooking equipment like ovens, fryers, or hoods. This not only allows for quick and affordable construction but also makes the operational aspect manageable with a small team of 3-5 members.

The brand distinguishes itself in the fast-healthy food segment with a menu that features locally sourced gourmet toasts and bowls, alongside smoothies, cold-pressed juices, and coffee. Toastique elevates the concept of fast and healthy eating with a vibrant look and feel, catering to today's health-conscious consumers.

Flexibility is a key aspect of Toastique's model, offering various dining options. Their products are suitable for dining in their cafes, home or office delivery, takeout, and even large catering opportunities, thanks to their adaptability to buffet or tray-passed forms. This versatility in serving methods not only diversifies revenue streams but also provides additional security for franchise owners, ensuring a wider reach to customers through different service models.

How do you run this business?

Toastique's operations are streamlined and efficient, designed to function optimally with a modest team size. Each location is typically managed by 1 General Manager, who can be the owner, supported by 1-2 Shift Leads and 5-8 Hourly Employees. For a standard shift, the staffing comprises either 1 General Manager or a Shift Lead, along with 3-5 Hourly Employees, with adjustments made based on sales volume.

The business operates daily from 7 am to 7 pm, fitting into a typical footprint of 1,200-1,800 square feet. Emphasizing the appeal of their fresh and visually appealing menu items, Toastique prefers locations with additional outside seating. This not only enhances the customer experience but also serves as effective, organic marketing, showcasing customers enjoying their toasts, bowls, and smoothies in a vibrant, inviting outdoor setting.

How does the franchise support you?

Toastique ensures its franchisees receive thorough support at every stage, from initial training to ongoing operations:

Initial Training Program: Franchisees benefit from an in-person training program held in Washington D.C. This program covers all the essential aspects of running a Toastique franchise, equipping new owners with the knowledge and skills needed to operate their business successfully.

Ongoing Support: The leadership team takes an active role in supporting franchisees, including attending the launch of each new location to ensure a smooth and successful start.

Real Estate and Construction Support: Toastique provides a dedicated real estate and construction team to assist franchisees with site selection, permitting, and the entire construction process. This team ensures that the setup and launch of new locations are as seamless and stress-free as possible.

Marketing Support: With a focus on effective marketing strategies, Toastique aids its franchisees in promoting their business, both during the grand opening and throughout their operations, with a range of marketing tools and resources.

Through this comprehensive support structure, Toastique helps franchisees navigate the complexities of opening and running a successful gourmet toast and juice bar.

How are current locations doing?

Toastique provides prospective franchisees with a detailed Item 19 in their Franchise Disclosure Document, offering transparent insights into the financial performance of their existing locations. A summary of this information reveals encouraging figures: In 2022, Toastique experienced an Average Gross Sales of $849,767, coupled with an Average Net Profit + Owner-Operator Salary of $182,775. This data demonstrates the potential profitability and financial viability of operating a Toastique franchise, giving prospective franchisees a clear view of what they might expect in terms of revenue and earnings.

What do you do as an owner?

The Toastique franchise opportunity is ideal for individuals who are passionate about health and wellness and wish to spread this ethos in their community. It suits both owner-operators who want to be hands-on in managing the day-to-day operations and those who prefer to oversee the business while employing a general manager. Key traits that Toastique looks for in its Franchise Owners include:

  • Entrepreneurial Spirit: A keen business sense and a vision for delivering an industry-leading product.
  • Business Acumen and Management Experience: Skills in managing operations and understanding market dynamics.
  • Strong Leadership Skills: Ability to lead a team effectively and foster a positive work environment.
  • Passion for Health and Wellness: A genuine interest in promoting a healthy lifestyle.
  • Community-Oriented: A desire to make a positive impact in the local community.
  • Outgoing and Friendly: Excellent interpersonal skills to engage with customers and staff.
  • Multi-Unit Capability: Potential to manage and grow multiple units.

This opportunity is tailored for those who are driven not only by entrepreneurial success but also by the goal of enhancing the well-being of their community.



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Why this brand instead of others?

Choosing the Toastique franchise opportunity stands out for several compelling reasons in the competitive food and beverage industry:

Focus on Healthy Options: With an increased consumer emphasis on healthy eating, Toastique's menu of nutritious gourmet toasts, smoothies, and juices meets a growing demand for wholesome food choices.

Low Investment: Compared to other opportunities in the food and beverage sector, Toastique offers a relatively low initial investment, making it an accessible and attractive option for many entrepreneurs.

Fast-Growing Brand: Toastique is rapidly expanding its brand presence, offering franchisees the chance to join a growing network with increasing recognition and customer loyalty.

Simple Business Model: The franchise boasts a straightforward and efficient operational model, which is easy to manage and can be quickly scaled, making it ideal for both new and experienced business owners.

Overall, Toastique provides a unique blend of health-focused offerings, affordability, brand growth, and operational simplicity, making it a standout choice for those looking to invest in the food and beverage industry.