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What is a Franchise?

A franchise is a business model where a franchisee buys the rights to operate under an established brand's trademarks, products, and systems. This lower-risk investment opportunity offers a proven business model, brand recognition, and franchisor support. Ideal for both inexperienced and experienced business owners, franchising provides training, ongoing support, and networking opportunities with other franchisees. Its scalability allows for easy expansion, making it perfect for those seeking to open multiple locations and grow their business empire.

Free Franchise Strategy Call

Benefits of A Franchise

Proven Business Model

  • developed operational systems and procedures
  • tested and refined the system over time
  • reduces the risk of failure and increases the likelihood of success


  • The business model is built to be replicated across multiple locations
  • Existing locations can be acquired
  • Beneficial for the franchisor to have fewer franchisees owning more locations


  • Initial training to equip franchisees to open and operate the business
  • Ongoing support to grow the revenue and profitability for franchisees
  • Playbook of processes and systems to follow

Brand Recognition

  • Franchise invests in national marketing
  • National and regional visibility
  • Franchisor invested into the brand image

Network of Other Owners

  • Best practices shared between owners
  • Share knowledge from established owners to owners just starting
  • Not out there doing it all by yourself


  • Franchisors make more money when their franchisees make more money
  • Conduct market research to identify new trends and products
  • New technology or processes to make business more efficient

Types of Franchisees

Owner-operator standing and working in his franchise business.


The franchisee owns and manages the location, handling daily operations.

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Semi-absentee franchise owner standing and managing his employees.


The franchisee owns the location while balancing other commitments and overseeing operations.

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Absentee franchise owner working remotely on a laptop at the beach.


The franchisee invests but isn't involved in daily operations, relying on staff to manage the business.

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Book A Call To Get Your Custom Franchise Guidance Strategy

Intro Call

Discuss franchising basics, candidate goals, and Franchise Fitter's franchise guidance process.


Create a personalized franchise guidance strategy, assessing goals, strengths, and investment levels, and conducting due diligence on potential franchises.


Connect candidates with franchises that align with their objectives for a successful and fulfilling investment.

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